The Bigg Market is rarely mentioned in the National Papers but when it is they are not positive articles, The Daily Mail is the most common national paper which mentions and takes picture of the area. The Daily Mail has been writing articles which show the Bigg Market since 2008 and are usually to do with night outs and drunken behaviour.
​
​
​
​
​
​
​
​
​
​
​
​
The overall tone of the articles and images make the Bigg Market and Newcastle look like there is no control of the drinking culture in the area.
​
​
​
​
​
​
​
​
​
​
​
​
These are the stories and images which people will associate with Newcastle and especially the ‘notorious’ Bigg Market. This is an image that needs to change if the Bigg Market is to become a place that is not just associated with the Daily Mail's drinking stories.
Making national headlines
(Daily Mail)
(Daily Mail)
(Daily Mail)
